Social Media Marketing Results APSOFT has achieved
Olhausen Gamerooms and Outdoors, a famous pool table manufacturing company in San Diego, California, approached APSOFT to promote the brand name and build a dedicated online community.
The National Credit News journal is a Canadian bilingual online Accounts receivable and credit platform that offers various services and products. APSOFT implemented SEO and SMM strategies to improve ranking and social presence.
Asses your current social media position, your connections through social media and your overall social presence.
Identify audience’s topics of interest in social media, their influencers and audience size based on keywords and other ad tools.
Identify social competitors and analyze your competitors’ social media activities. Evaluate your social media presence in comparison to your competitors.
Based on the SMM Audit and initial research, we, along with your requirements, will set goals and results to be achieved during the SMM campaign.
Based on your business market, your audience and competitor research, identify social network platforms to engage with the audience and deploy the SMM strategies.
Build or refine profile accounts across the identified social networking platforms.
Devise strategies to engage with users on social platforms. Create successful plans to interact with the community and to attract the influencers with captivating ideas.
Set up a content calendar for content creation. Persuade engagement and conversion within the social networking community with compelling content.
Plan for advertising campaign strategy and fix on a budget. Set campaigns to achieve targeted objectives, whether it is community growth, community engagement, lead generation, conversions, or anything else pertaining to your business.
Develop content based on content calendar and post it in social networking platforms. Share opinions and become a part of conversations on social platforms.
Start advertising campaigns defined by the campaign strategy. Deploy your message clearly to different social platforms.
Interact with users, be responsive to user generated content and follow up on comments and feedbacks from the community.
Measure the success of the campaigns. Provide up-to-date documentation of analytics report, performance of SMM campaigns and strategies.
Reanalyze the plan regularly and refine strategies to effectively reach the business goals. Plan for the SMM strategies accordingly for the next week.
A cookie concierge website, Sugar Cookies and Confections, wanted to connect better its customers, reach new users and to share exciting discounts and offers with the audience.
APSOFT Technologies set up a Facebook Business Page for the business. Through the Facebook page, Sugar managed to reach out to new users and connect with existing customers by posting interesting content. Users could easily know about the cookie concierge, “like” their favorite pictures of cookie masterpieces by Sugar and also connect with the business.
A construction website, econstruct Inc, wants to strengthen its branding in certain social media platforms to broadcast to the world about the company and its services.
APSOFT TECH set up a Facebook Business Page and Twitter Account for the company. Through captivating content and social media strategies, the brand image of the company was strengthened.
Sometimes, companies tend to ignore social media altogether, failing to understand its capacities. People are constantly on social media and blogging platforms. On a daily basis, your business is likely to become a part of social media conversation. Listening is the greatest advantage in social media and can help businesses in gathering tons of information about their audience, competitors and industry.
Posting the same content, implementing the same strategies on different social channels is the biggest mistake made by businesses. What works on Twitter may not be successful on Facebook and vice versa. Always have a clear strategy for different channels to gain maximum impact.
The most common mistake people make is to assume that anyone can devise and execute a social media campaign. Proper planning and implementing effective strategies at the right time and the right channel is the key to succeed online.