Gather business information and website details required to run a smooth campaign. Define business goals and objectives, set budget and identify the target audience.
Research and identify list of keywords and phrases pertaining to your business segment which will be employed in the PPC strategies.
Analyze the competitors for your business and the competition of every selected keyword. Identify areas requiring immediate optimization and areas of opportunity.
Strategize PPC campaigns that are targeted to achieve your goals. Set up accounts and analytics tracking on paid platforms. Develop ad copy and landing page ideas.
Fix short term and long term objectives to be achieved during the PPC campaign. This helps in evaluating the performance of the strategy.
Implement well-written copy into ads that create an impression, express your brand message and persuade more clicks.
Design landing pages that captivate your visitors, reinforces your message and influences them with strong calls to action.
Implement landing pages with minimum page load time. Set up PPC ads on various paid platforms and create campaigns based on the PPC strategy.
Make changes to the bid; refine ads and landing pages based on the performance. Introduce revisions and fine tune the campaigns based on global trends.
Provide up-to-date documentation of analytics report, performance of PPC campaigns and strategies and keyword ranking. Plan the PPC strategies accordingly for the next week.
Pay Per Click Marketing results APSOFT has achieved
Aurobliss.com is an online gold jewellery store in India and APSOFT improved the website traffic by implementing lucrative pay per click advertising strategies.